“A good story should make you laugh, and a moment later break your heart.” 



Applying Chuck Palahniuk theory to the Senz chocolate is very true. From a epicurean point of view, the brand checks all the I-want-it-now hedonistic attributes a chocolate should have: sensual indulgence, sophistication, disruptive colors translated into a vivid and expressive declaration of life enjoyment. Battleground market reality check, Senz is a thriving brand. Let’s put it like this: Senz is more like the middle sibling of the chocolate market, not as mature and established as Godiva and Neuhaus, but neither as childish and playful as Hershey’s or Ferrero Rocher. Fittingly, this middle child has found its niche in the Chinese market.